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Managing Your Corporate Reputation Online


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number


Overview/Description
Anything potential customers can learn about your brand online should be the focus of your reputation management efforts. In this course, you'll learn about building and maintaining an online PR strategy and weathering social media storms.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

Prerequisites
None

Expected Duration (hours)
0.5

Lesson Objectives

Managing Your Corporate Reputation Online

  • recognize the four major trends of the digital revolution
  • recognize how to intensify your connection with consumers
  • recognize the scope and potential of online PR
  • recognize how to generate traffic for your organization's blog
  • recall uses of social communities in an online PR strategy
  • respond appropriately to a media crisis
  • use strategies for managing reputation through content marketing and online PR
  • Course Number:
    amk_02_a03_bs_enus