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The Broadcasting & Entertainment Industry Overview: Version 2


Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number



Overview/Description
The Broadcasting & Entertainment Industry is tasked with engaging its consumers with new and traditional forms of entertainment. The industry players deliver films, television programs, music, radio programs, electronic media, books, news, and an ever expanding array of entertainment products. It provides its customers throughout the world with access to these activities through an expanding number of media devices and channels. This industry has to adapt to new ways to create, distribute, and access its content according to consumer demands. The industry is challenged by decreasing advertising revenue from traditional sources, new media platforms, content piracy, and access to emerging markets. They address these issues by utilizing digital advertising, new business models, mergers and acquisitions, lobbying, litigation, and encryption techniques. This course is designed to help learners understand key concepts, terminology, issues, and challenges associated with the broadcasting and entertainment industry, and strategies employed to meet some of those challenges. It will identify the main sectors of the broadcasting and entertainment industry and its business drivers, and review the key aspects of the industry business model, its competitive environment, and the current trends in the industry. This course was updated in 2015.

Target Audience
Consulting houses, industry investors, and all size companies that sell products or services to other sectors and industries; organizations looking for knowledge and key business information in the broadcasting & entertainment industry

Expected Duration (hours)
1.0

Lesson Objectives

The Broadcasting & Entertainment Industry Overview: Version 2

  • identify the main drivers of the broadcasting and entertainment industry
  • match broadcasting and entertainment industry sectors with their products and services
  • recognize the broadcasting and entertainment industry business model
  • differentiate between key competitors in the broadcasting and entertainment industry
  • recognize examples of current industry trends
  • recognize examples of broadcasting and entertainment industry challenges
  • match the appropriate strategy to address each broadcasting and entertainment industry challenge
  • Course Number:
    indo_01_a24_bs_enus