Sales & Marketing Audiobooks
Browse our extensive library of audiobooks and Audiobook Summaries.
-
Audiobook
A World Gone Social: How Companies Must Adapt To SurviveThis audio edition gives you the tools and information you need to survive - and thrive - in a business climate in which customers hold all the cards.
By Mark Babbitt, Ted Coine
-
AUDIOBOOK SUMMARY
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty TechniquesIn Advanced Customer Analytics, author Mike Grigsby explores how retail data provides greater consumer insight. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Mike Grigsby
-
AUDIOBOOK SUMMARY
Agile PR: Expert Messaging in a Hyper-Connected, Always-On WorldAgile PR offers professionals a 360-degree look at a changing industry and provides guidance on how to succeed in the age of smartphones and millennials. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Marian Salzman
-
Audiobook
Always On: Digital Brand Strategy in a Big Data WorldThis audio edition provides an understanding of what it takes to develop, implement and run a digital strategy that works best for your company.
By Arve Peder Overland
-
Audiobook
Art of Explanation: Making your Ideas, Products, and Services Easier to UnderstandThis audio edition is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.
By Lee LeFever
-
AUDIOBOOK SUMMARY
Audio Branding: Using Sound to Build Your BrandAudio Branding comprehensively discusses how developing your own distinct audio brand can strengthen your overall brand identity by creating a sensory experience for others. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Colleen Fahey, Laurence Minsky
-
Audiobook
Beyond Advertising: Creating Value Through All Customer TouchpointsThis audio edition of "Beyond Advertising" provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.
By Catharine Findiesen Hays, Yoram (Jerry) Wind
-
Audiobook
Blogging for Dummies, 7th EditionReady to make your mark on the online world? Start a blog! This audio edition provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.
By Amy Lupold Bair
-
Audiobook
Break Through the Noise: The Nine Rules to Capture Global AttentionThis audiobook outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
By Josh Young, Tim Staples
-
Audiobook
Built-In Social: Essential Social Marketing Practices for Every Small BusinessThis audio edition will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains. Read by the Author.
By Jeff Korhan
-
Audiobook
Business Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud ComputingThis audio edition explains how to fully exploit new conditions and opportunities created by current technological changes.
By Ted Shelton
-
AUDIOBOOK SUMMARY
Capturing Customers.com: Radical Strategies for Selling and Marketing in a Wired WorldCapturing Customers.com guides business owners in the art of applying technology to customer relations strategies. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By George Colombo
-
Audiobook
Catch of the Decade: How to Launch, Build and Sell a Digital BusinessThis audio edition contains little-known secrets and strategies that will help you shorten your learning curve, avoid mistakes, and bring your business dream alive.
By Gabby Leibovich, Hezi Leibovich
-
AUDIOBOOK SUMMARY
Contagious: Why Things Catch OnIn Contagious, Jonah Berger examines the vital role that word of mouth still plays into today's business world, and outlines six principles that can help your business take off. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Jonah Berger
-
Audiobook
Converge: Transforming Business at the Intersection of Marketing and TechnologyIn this audio edition, the leaders of Razorfish share their strategies for merging marketing and IT.
By Bob Lord, Ray Velez
-
Audiobook
Cyber Mayday and the Day AfterThis book offers readers a roadmap to leading organizations through dramatic emergencies by mining the wisdom of C-level executives from around the globe. It's loaded with interviews with managers and leaders who've been through the crucible and survived to tell the tale.
By Daniel Lohrmann, Shamane Tan
-
AUDIOBOOK SUMMARY
Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of ThingsDigital Disciplines offers an actionable blueprint you can follow to unlock the potential of IT and strategically approach opportunities through a business focus. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Joe Weinman
-
Audiobook
Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech PowerhouseThis audio edition examines L'Oreal's successful people-driven digital transformation.
By Béatrice Collin, Marie Taillard
-
Audiobook
Digital Marketing All-In-One For Dummies, 2nd EditionDigital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans.
By Stephanie Diamond
-
AUDIOBOOK SUMMARY
Digital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd EditionIn Digital Marketing Strategy, 2nd Edition, author Simon Kingsnorth explores how to build a sound approach to promote, monitor, direct, and grow your company's digital advertising footprint.In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Simon Kingsnorth
-
AUDIOBOOK SUMMARY
Digital Relevance: Developing Marketing Content and Strategies that Drive ResultsIn Digital Relevance, Albee outlines various tactics to make your online marketing strategies a success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Ardath Albee
-
Audiobook
Does It Work? 10 Principles for Delivering True Business Value in Digital MarketingIf you've ever wondered if your digital marketing is working, this audio edition will help you reevaluate everything you're doing.
By Jason Burby, Shane Atchison
-
Audiobook
Enter the MetaLissa is obsessed with Ancestral, the latest and greatest battle arena co-op game out there-and she's really good at it. If she wants to get to the top, she will have to band together with her best friend Ji-Soo-and their friends Ray, Zio, Jae-Jin, and Lucas-to become Team Phoenix. With the support of former pro Esport-player, Devon, Team Phoenix trains day and night for the upcoming Regional Championships.
By Colette Bennett
-
Audiobook
Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingThis audio edition helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
By Noah Fleming
-
Audiobook
Extraordinary PR, Ordinary Budget: A Strategy GuideThis audio edition shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
By Jennifer R. Farmer
-
Audiobook
Fanocracy: Turning Fans into Customers and Customers into FansThis audio edition is a bold guide to converting customer passion into marketing power. Read by the authors.
By David Meerman Scott, Reiko Scott
-
Audiobook
From Mopping Floors to Making Millions on Instagram: 5 Steps to Building an Online BrandThis audio edition is an easy-to-follow guide with real-life case studies that the author has used to coach more than 15,000 online marketers all over the world.
By Ronne Brown
-
Audiobook
Future Ready: The Four Pathways to Capturing Digital ValueFuture Ready is that playbook. Based on years of rigorous research with data from more than a thousand companies, the book provides a powerful framework that offers insights into the important dimensions at which a firm must excel in order to be competitive, as well as the organizational disruptions that every firm must manage as part of the transformation journey.
By Ina M. Sebastian, Peter Weill, Stephanie L. Woerner
-
Audiobook
Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging TechnologiesThis book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games.
By Jonathan Stringfield
-
Audiobook
Get Social: Social Media Strategy and Tactics for LeadersThis audio edition guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Read by the author.
By Michelle Carvill
-
AUDIOBOOK SUMMARY
Get Social: Social Media Strategy and Tactics for LeadersIn Get Social, author Michelle Carvill discusses how business leaders can draw on social media to be more effective in their endeavors. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Michelle Carvill
-
Audiobook
Go Live!: Turn Virtual Connections into Paying CustomersThis audio edition delivers results for anyone expected to deliver sales results in a virtual environment. Read by the author.
By Jeffrey Gitomer
-
Audiobook
Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going BrokeThis audio edition offers all the resources necessary to mount your own campaign and get the media exposure you need.
By Michael Levine
-
Audiobook
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More InnovativeThis audio edition will expand your mental models for how to lead marketing in a digital world where everything-including marketing-flows with the speed and adaptability of software.
By Scott Brinker
-
Audiobook
High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record TimeIn High-Velocity Digital Marketing, he lays out how you can: set in motion a modern marketing strategy to dramatically increase revenue growth in record time.
By Steven Mark Kahan
-
Audiobook
How to Be Better at Almost Everything: Learn Anything Quickly, Stack Your Skills, DominateThis audio edition teaches you how to gain a competitive edge in both your professional and personal life. Read by the author.
By Pat Flynn
-
Audiobook
How to Get On Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow as a Thought Leader through Podcast Guesting NEW!With How to Get on Podcasts, you have everything you need to increase business, boost your career and brand, and elevate your thought leadership potential.
By Michelle Glogovac
-
AUDIOBOOK SUMMARY
How to Write Effective Business English: Excel at E-Mail, Social Media and All Your Professional CommunicationsHow to Write Effective Business English provides a breakdown of potential pitfalls in today's different forms of written communication and outlines the best ways to avoid them. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Fiona Talbot
-
Audiobook
Inbound PR: The PR Agency's Manual to Transforming Your Business With InboundThis audio edition provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
By Iliyana Stareva
-
Audiobook
Instagram for Business for Dummies, Second EditionThis audio edition puts you in the picture on how to showcase your business, craft a narrative, and gather insights into your audience.
By Corey Walker, Eric Butow, Jenn Herman
-
Audiobook
Instagram Power: Build Your Brand and Reach More Customers with Visual Influence, Second EditionThis audio edition walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach.
By Jason Miles
-
Audiobook
Jeremy Goldman on Going SocialIn this AMACOM Edgewise podcast, author Jeremy Goldman talks about the traps and pitfalls a business may face when trying to establish a social media presence.
By Jeremy Goldman
-
Audiobook
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)This audio edition will help you harness the power of word-of-mouth marketing to transform your business.
By Dave Kerpen
-
Audiobook
Loved: How to Rethink Marketing for Tech ProductsThe next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.
By Martina Lauchengco
-
Audiobook
Mark Babbit and Ted Coiné on A World Gone SocialIn this AMACOM Edgewise podcast, co-authors Mark Babbitt and Ted Coiné discuss social media as a change agent that is essentially marking a new era of business.
By Mark Babbitt, Ted Coiné
-
Audiobook
Marketing 4.0: Moving from Traditional to DigitalMarketing 4.0: Moving from Traditional to Digital
By Hermawan Kartajaya, Iwan Setiawan, Philip Kotler
-
Audiobook
Mastering the New Media Landscape: Embrace the Micromedia MindsetThis audio edition discusses a proven strategy that will help you create a positive feedback loop which will generate massive momentum and grow a large, loyal audience for your message. Read by one of the authors.
By Barbara Cave Henricks, Rusty Shelton
-
Audiobook
microDomination: How to Leverage Social Media and Content Marketing to Build a Mini-Business Empire Around Your Personal BrandThis audio edition shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home.
By Trevor Young
-
Audiobook
Mind Capture: How to Stand Out in the Age of Advertising Overload (Book 1)This audio edition discusses how generate more referral business, how to capture the attention of the 21st century customer, how to keep customers coming back again and again, and more. Read by the author.
By Tony Rubleski
-
Audiobook
Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder (Book 2)This audio edition presents ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits. Read by the author.
By Tony Rubleski
-
Audiobook
No B.S. Guide to Direct Response Social Media Marketing, 2nd EditionThis audio edition teaches you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.
By Dan S. Kennedy, Kim Walsh Phillips
-
Audiobook
Organizing for Success, Second EditionThis audio edition provides simple, remarkably effective time management techniques to help reders get two extra productive hours out of every day.
By Kenneth Zeigler
-
Audiobook
Purple Cow: Transform Your Business by Being RemarkableThis audio edition urges you to put a remarkable Purple Cow into everything you build, and everything you do, to create something truly noticeable.
By Seth Godin
-
AUDIOBOOK SUMMARY
Real-Time Strategy and Business Intelligence: Digitizing Practices and SystemsReal-Time Strategy and Business Intelligence explores ways in which businesses can digitize their infrastructure and strategies effectively. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Marko Kohtamäki (ed)
-
AUDIOBOOK SUMMARY
Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment StrategySocial Media Recruitment explains how to master the art of using online social platforms to find the best talent and attract employees to your organization. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Andy Headworth
-
Audiobook
Social Selling: Techniques to Influence Buyers and ChangemakersThis audio edition provides a practical, step-by-step outline for harnessing the skills and techniques necessary to develop relationships with decision-makers through social networks to reach them early in the decision making process.
By Matt Reynolds, Tim Hughes
-
Audiobook
Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social EconomyIn Step into the Metaverse, Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies.
By Mark Van Rijmenam
-
Audiobook
Strategic Advertising ManagementThis book refers to Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications
By Larry Percy, Richard Rosenbaum-Elliott
-
Audiobook
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersThis audio edition provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
By Joseph Sugarman
-
Audiobook
The Agile Marketer: Turning Customer Experience Into Your Competitive AdvantageThis audio edition will help you transform marketing in your organization, in spirit and practice-and help realize its critical roles in product management and the customer experience.
By Roland Smart
-
Audiobook
The Art of Social Media: Power Tips for Power UsersThis audio edition presents a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
By Guy Kawasaki, Peg Fitzpatrick
-
Audiobook
The End of Marketing: Humanizing Your Brand in the Age of Social Media and AIThis audio edition explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch.
By Carlos Gil
-
Audiobook
The Fourth Industrial RevolutionThis audio edition explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.
By Klaus Schwab
-
Audiobook
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue GrowthThis audio edition reveals why native advertising is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams.
By Mike Smith
-
Audiobook
The Network Imperative: How to Survive and Grow in the Age of Digital Business Models NEW!The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market.
By Barry Libert , Jerry Wind, Megan Beck
-
Audiobook
The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer ExperienceWith The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.
By Adrien Nussenbaum, Philippe Corrot
-
Audiobook
The Psychology of Advertising, Third EditionThis book offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements.
By Bob M. Fennis, Wolfgang Stroebe
-
Audiobook
The Public Relations HandbookThis book refer The Public Relations Handbook has always been at the forefront of the practice of public relations.
By Robert L. Dilenschneider
-
Audiobook
The Social Life of InformationThis audio edition is essential for anyone seeking to understand the human place in a digital world.
By John Seely Brown, Paul Duguid
-
AUDIOBOOK SUMMARY
The Social Media Bible: Tactics, Tools & Strategies for Business SuccessThe Social Media Bible is a clear, in-depth look at how readers can transform their company's marketing impact by using social media. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Lon Safko
-
Audiobook
Twitter: A BiographyThis audio edition presents the sometimes surprising, often humorous story of the forces that came together to shape the central role Twitter now plays in contemporary politics and culture.
By Jean Burgess, Nancy K. Baym
-
AUDIOBOOK SUMMARY
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th EditionUnderstanding Digital Marketing provides a comprehensive look at digital marketing and the strategies to help you get the most out of your investments. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Damian Ryan
-
Audiobook
Understanding the Metaverse: A Business and Ethical GuideIn Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time.
By Nick Rosa
-
AUDIOBOOK SUMMARY
Virtual Reality Marketing: Using VR to Grow a Brand and Create ImpactWhether you're already trying to integrate virtual reality into your marketing campaigns or don't even know where to start, Virtual Reality Marketing will help you along the way. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Henry Stuart
-
Audiobook
What You Don't KnowThis book addresses How artificial intelligence systems are all around you affecting some of the biggest areas of your life - jobs, loans, kids, mental health, relationships, freedoms, and even healthcare decisions that can determine if you live or die.
By Cortnie Abercrombie
-
AUDIOBOOK SUMMARY
What's Your Digital Business Model? Six Questions to Help You Build the Next-Generation EnterpriseIn What's Your Digital Business Model? authors Weill and Woerner present a practical, evidence-based guide on how to transform your business model in a way that allows companies to survive in the face of the rapidly changing digital realm. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Peter Weill, Stephanie L. Woerner
-
Audiobook
What's Your Digital Business Model?: Six Questions to Help You Build the Next-Generation EnterpriseIn meeting the growing challenge to "go digital", this audio edition will help you grapple with the threats, respond to the opportunities, and create winning digital strategies.
By Peter Weill, Stephanie L. Woerner
-
Audiobook
Winfluence: Reframing Influencer Marketing to Reignite Your BrandThis audio edition is an authoritative book about influencer marketing from the perspective of businesses and brands. Read by the author.
By Jason Falls
-
Audiobook
Wired for Thought: How the Brain is Shaping the Future of the InternetThis audio edition shows how exceptional companies are using their understanding of the Internet's brain-like powers to create competitive advantage.
By Jeffrey M. Stibel
-
Audiobook
You May Also Like: Taste in an Age of Endless ChoiceThis audio edition is a joyous intellectual journey that helps us better understand how we perceive, judge, and appreciate the world around us.
By Tom Vanderbilt
-
Audiobook
#1 Best Seller: Book Marketing ReinventedIn this audio edition, Bryan Heathman reveals a new era of marketing books - an approach in which authors are authentically engaging their audiences. This book shows you where to start.
By Bryan Heathman
-
Audiobook
A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and LoveThis book cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW among others.
By Matt Godfrey, Matt MacNabb, Tantor Audio
-
Audiobook
Affiliate Marketing for DummiesAffiliate marketing is your route to earning some serious bucks. This audio edition tells you how to get a slice of the pie!
By Paul Mladjenovic CFP, Ted Sudol
-
Audiobook
Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for GrowthThis audio edition puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights.
By Andrea Austin, Tracy Eiler
-
Audiobook
Always On: Digital Brand Strategy in a Big Data WorldThis audio edition provides an understanding of what it takes to develop, implement and run a digital strategy that works best for your company.
By Arve Peder Overland
-
Audiobook
Audio Branding: Using Sound to Build Your BrandThis audio edition is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand.
By Colleen Fahey, Laurence Minsky
-
AUDIOBOOK SUMMARY
Audio Branding: Using Sound to Build Your BrandAudio Branding comprehensively discusses how developing your own distinct audio brand can strengthen your overall brand identity by creating a sensory experience for others. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Colleen Fahey, Laurence Minsky
-
Audiobook
Beyond the Pale: The Story of Sierra Nevada Brewing Co.This audio edition shows how with hard work, dedication, and focus, you can be successful following your dream.
By Ken Grossman
-
AUDIOBOOK SUMMARY
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition IrrelevantBlue Ocean Strategy methodically explains how to formulate and execute the strategies you need to get your organization into an open market space and escape the pressure of intense competition. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Renée Mauborgne, W. Chan Kim
-
Audiobook
Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to ShopThis audio edition goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more-often without us consciously realizing it.
By David Lewis
-
Audiobook
Brand Now: How to Stand Out in a Crowded, Distracted WorldThis audio edition uncovers the new rules of branding in our complex and chaotic world. Read by the author.
By Nick Westergaard
-
Audiobook
Brand Renegades: Our Fearless Path from Startup to Global BrandThis book shows shows readers how to develop a non-traditional success formula to disrupt and innovate their industry.
By Sean Dowdell, Thora Dowdell
-
Audiobook
Brand Seduction: How Neuroscience can Help Marketers Build Memorable BrandsThrough simple language, engaging stories, and real-world examples, this audio edition shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business.
By Daryl Weber
-
Audiobook
Brand Warfare: 10 Rules for Building the Killer BrandThis audio edition reveals how, through a daring combination of marketing savvy and street smarts, managers and executives, marketing professionals and business owners can build their own "killer brand."
By David F. D'Alessandro
-
Audiobook
Branding for Dummies, 2nd EditionThis audio edition gives you the nuts and bolts to create, improve, and maintain a successful brand.
By Barbara Findlay Schenck, Bill Chiaravalle
-
Audiobook
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyThis audio edition exposes for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
By Martin Lindstrom
-
Audiobook
Building Brand Communities: How Organizations Succeed by Creating BelongingThis audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships.
By Carrie Melissa Jones, Charles Vogl
-
Audiobook
Building Distinctive Brand AssetsBuilding Distinctive Brand Assets is for anyone with a brand logo, font, or color scheme, and is essential listening for those who have wondered if (or have been told) it's time for a change.
By Jenni Romaniuk
-
Audiobook
Building For Everyone: Expand Your Market With Design Practices From Google's Product Inclusion TeamThis audio edition will show you how to infuse your business processes with inclusive design.
By Annie Jean-Baptiste
-
Audiobook
Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best CustomersHillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history.
By Hillary Carpio, Travis Henry
-
Audiobook
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More BusinessListen to this audiobook to learn who buys what, and why; understand your buyer's goals and how you can address them; tailor your marketing activities to your buyer's expectations; and see the purchase through the customer's eyes.
By Adele Revella
-
AUDIOBOOK SUMMARY
Capturing Customers.com: Radical Strategies for Selling and Marketing in a Wired WorldCapturing Customers.com guides business owners in the art of applying technology to customer relations strategies. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By George Colombo
-
Audiobook
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will LoveThis audio edition is the exclusive playbook for building a category defining brand in the modern economy.
By Anthony Kennada
-
Audiobook
Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with WOO MarketingThis audio edition presents stages that marketers must understand to be successful in the new marketing era.
By Jonathan Peters PhD
-
Audiobook
Citizen Coke: The Making of Coca-Cola CapitalismThis audio edition tells the absorbing history of how Coke's insatiable thirst for natural resources shaped the company and reshaped the globe.
By Bartow J. Elmore
-
AUDIOBOOK SUMMARY
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful BusinessesContent Inc. provides a revolutionary approach to building a successful business, whether you're starting a business, growing an existing one, or rejuvenating a stagnating operation. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Joe Pulizzi
-
AUDIOBOOK SUMMARY
Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer ExperiencesIn Customer Obsessed, author Eric Berridge presents his views on how to improve customer service management to provide memorable customer experiences. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Eric Berridge
-
Audiobook
Digital Darwinism: Survival of the Fittest in the Age of Business DisruptionThis audio edition shines a light on the future by exploring technology, society, and lessons from the past so you can understand how to adapt, what to embrace and what to ignore.
By Tom Goodwin
-
AUDIOBOOK SUMMARY
Digital Relevance: Developing Marketing Content and Strategies that Drive ResultsIn Digital Relevance, Albee outlines various tactics to make your online marketing strategies a success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Ardath Albee
-
Audiobook
Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating The New NormalThis audio edition will propel you out of your comfort zone and into the disruptive mind-set you need for future success. Read by the author.
By Geoffrey Colon
-
Audiobook
Does It Work? 10 Principles for Delivering True Business Value in Digital MarketingIf you've ever wondered if your digital marketing is working, this audio edition will help you reevaluate everything you're doing.
By Jason Burby, Shane Atchison
-
Audiobook
Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your BrandThis audio edition goes behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.
By Kirk Kazanjian
-
Audiobook
Everything I Know about Marketing I Learned From GoogleThis audio edition shares 20 lessons from the world's most ubiquitous brand to help you better engage your customers and prospects.
By Aaron Goldman
-
Audiobook
Fanocracy: Turning Fans into Customers and Customers into FansThis audio edition is a bold guide to converting customer passion into marketing power. Read by the authors.
By David Meerman Scott, Reiko Scott
-
Audiobook
Follow the Feeling: Brand Building in a Noisy WorldThis audio edition answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Read by the author.
By Kai D. Wright
-
Audiobook
Free Prize Inside!: The Next Big Marketing IdeaThis audio edition is jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Read by the author.
By Seth Godin
-
Audiobook
Friction: Passion Brands in the Age of DisruptionThis audio edition argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy.
By Jeff Rosenblum, Jordan Berg
-
Audiobook
Fundamentals of Marketing, 2nd EditionThis audio edition has all you need to begin your journey into the fascinating world of marketing.
By Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
-
Audiobook
Game Changer: How Strategic Pricing Shapes Businesses, Markets, and SocietyIn Game Changer, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures.
By Arnab Sinha, Jean-Manuel Izaret
-
Audiobook
Gamification Marketing for DummiesFrom simple strategies like customer loyalty programs to complex, branded, social game apps, this audio edition will point in the direction of gamification that works for you.
By Zarrar Chishti
-
Audiobook
Get the Meeting!: An Illustrative Contact Marketing PlaybookThe audio edition shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible.
By Stu Heinecke
-
Audiobook
Get to Aha! Discover Your Positioning DNA and Dominate Your CompetitionThis audio edition shows how to establish the kind of foundation world-class brands are built on.
By Andy Cunningham
-
AUDIOBOOK SUMMARY
Get to Aha! Discover Your Positioning DNA and Dominate Your CompetitionGet to Aha! shows you how to discover your company's DNA, implement it, and strive for success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Andy Cunningham
-
Audiobook
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More InnovativeThis audio edition will expand your mental models for how to lead marketing in a digital world where everything-including marketing-flows with the speed and adaptability of software.
By Scott Brinker
-
Audiobook
HBR's 10 Must Reads on Strategic Marketing: HBR's 10 Must Reads SeriesStop pushing products-and start cultivating relationships with the right customers.
By Clayton M. Christensen, Fred Reichheld, Harvard Business Review, Philip Kotler, Theodore Levitt
-
AUDIOBOOK SUMMARY
Hello, My Name Is Awesome: How to Create Brand Names That StickHello, My Name is Awesome discusses ways that you can create a brand name in a practical and purposeful manner that is still attractive and interesting. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Alexandra Watkins
-
Audiobook
Hello, My Name is Awesome: How to Create Brand Names That StickThis audio edition explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required.
By Alexandra Watkins
-
Audiobook
Hello, My Name Is Awesome: How to Create Brand Names That Stick, 2nd EditionThis audio edition explains how anyone - even noncreative types - can create memorable and effective brand names. No degree in linguistics is required.
By Alexandra Watkins
-
AUDIOBOOK SUMMARY
How Cool Brands Stay Hot: Branding to Generation Y and Z, Third EditionHow Cool Brands Stay Hot tours the minds of your potential customers and clients, the most media-savvy generations yet, to explore how they think, feel, and communicate. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Joeri Van den Bergh, Mattias Behrer
-
Audiobook
How to Get a Meeting With Anyone: The Untapped Selling Power of Contact MarketingThis audio edition provides you with a new toolkit you can put to work for you right away so you can make the connections that are essential to your success.
By Stu Heinecke
-
Audiobook
Inbound Content: A Step-By-Step Guide to Doing Content Marketing the Inbound WayThis audio edition is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers.
By Justin Champion
-
Audiobook
Influencer: Building Your Personal Brand in the Age of Social MediaThis audio edition will show you how to elevate your profile, embrace your edge, and make money - all while doing what you love. Read by the Author.
By Brittany Hennessy
-
Audiobook
Inside Marketing: Practices, Ideologies, DevicesThis audio edition offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide.
By Detlev Zwick, Julien Cayla
-
Audiobook
It's Not Luck: Marketing, Production, and the Theory of ConstraintsThis audio edition shows how to put powerful logical tools into effect at work to produce win-win solutions to seemingly impossible problems.
By Eliyahu M. Goldratt
-
Audiobook
Karmic MarketingThis book explain about The surprising secret of "Karmic Marketing", how to become a "wealth magnet", how to do it so it works every time.
By Joe Vitale
-
Audiobook
Launch!: The Critical 90 Days from Idea to MarketThis audio edition presents a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Read by the author.
By Scott Duffy
-
Audiobook
Launching & Building A Brand For Dummies AudioThis book explains about marketing.
By Amy Will, Susan Hanfield
-
Audiobook
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term WorldThis audio edition is for a different breed of business leader - one who looks beyond the moment to create a life of significance.
By Lucas Conley, Mark Miller
-
AUDIOBOOK SUMMARY
Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term WorldWhat do you want your legacy to be? In Legacy in the Making, authors Miller and Conley discuss how to think about building your legacy. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Lucas Conley, Mark Miller
-
Audiobook
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)This audio edition will help you harness the power of word-of-mouth marketing to transform your business.
By Dave Kerpen
-
Audiobook
Location Is (Still) Everything: The Surprising Influence of the Real World on How we Search, Shop, and Sell in the Virtual OneThis audio edition offers a fascinating, in-depth look at how and why we use the Internet to search, shop, and sell.
By David R. Bell
-
Audiobook
Magnetic Stories: Connect with Customers and Engage Employees with Brand StorytellingThis audio edition is a must-listen for anyone who wants their brand to be relatable, believable and to create long-term brand loyalty.
By Gabrielle Dolan
-
AUDIOBOOK SUMMARY
Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third EditionMarket Research in Practice reveals how market research is imperative for modern day bosses chasing that competitive edge, and how to make it work for you. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague
-
Audiobook
Market Your Way to Growth: 8 Ways to WinThis audio edition presents eight effective ways to grow in even the slowest economy.
By Milton Kotler, Philip Kotler
-
AUDIOBOOK SUMMARY
Marketing Communications: Offline and Online Integration, Engagement and Analytics, Sixth EditionMarketing Communications discusses how to communicate your message and create a cohesive brand with the tools you have at hand. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By PR Smith, Ze Zook
-
Audiobook
Marketing For Dummies, 6th EditionThe top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but win
By Jeanette McMurtry MBA
-
Audiobook
Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand (and Your Own)!This audio edition reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains. Read by the author.
By Scott Jeffrey Miller
-
AUDIOBOOK SUMMARY
Marketing Your Value: 9 Steps to Navigate Your CareerMarketing Your Value employs audits, anecdotes, exercises, statistics, and rhetorical questions to send readers on a voyage of introspection in order to better market their value to prospective employers. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Michael Edmondson
-
Audiobook
Marketing: A Very Short IntroductionThis audio edition provides a general overview of the function and importance of marketing to modern organizations.
By Kenneth Le Meunier-FitzHugh
-
Audiobook
Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your OrganizationThis audio edition shows how to build marketing operations that can pivot freely and yet remain committed to priorities.
By Andrea Fryrear
-
Audiobook
Millenials With Kids: Marketing to This Powerful and Surprisingly Different Generation of ParentsThis audio edition changes how we think about this new generation of parents, and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
By Jeff Fromm, Marissa Vidler
-
Audiobook
Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation, Updated and Revised 2nd EditionThis audio edition explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends.
By David R. Morse
-
Audiobook
Myths of Branding: A Brand is Just a Logo, and Other Popular MisconceptionsThis audio edition explores the huge number of misguided, mistaken, and blatantly false myths that abound in the branding arena.
By Andy Milligan, Simon Bailey
-
Audiobook
Oversubscribed: How to Get People Lined Up to Do Business with You, Second Edition"Oversubscribed" is the audio guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers' attention, but will also have them lining up to buy from you.
By Daniel Priestley
-
Audiobook
Perennial Seller: The Art of Making and Marketing Work That LastsThis audio edition reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. Read by the author.
By Ryan Holiday
-
AUDIOBOOK SUMMARY
Persuasive Copywriting: Using Psychology to Influence, Engage and SellIn Persuasive Copywriting, author Andy Maslen applies the science of psychology to the art of copywriting. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Andy Maslen
-
Audiobook
POP!: Create the Perfect Pitch, Title, and Tagline for AnythingWhy do some ideas break out and others fade away? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process-POP! (Purposeful, Original, Pithy)-to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers imaginations.
By Sam Horn
-
Audiobook
Positioning: The Battle for Your MindThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
By Al Ries, Jack Trout
-
AUDIOBOOK SUMMARY
Positioning: The Battle For Your MindIn Positioning, by Al Ries and Jack Trout, you'll discover how to target customers who are familiar with competing brands, and to use that familiarity to differentiate your products. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Al Ries, Jack Trout
-
Audiobook
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big DataThis audio edition provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
By Dominique Levin, Omer Artun
-
Audiobook
Primal Branding: Create Zealots for Your Brand, Your Company, and Your FutureThis audio edition identifies seven components that can enable companies to brand effectively for greater market shares.
By Patrick Hanlon
-
Audiobook
Purple Cow: Transform Your Business by Being RemarkableThis audio edition urges you to put a remarkable Purple Cow into everything you build, and everything you do, to create something truly noticeable.
By Seth Godin
-
Audiobook
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's ConsumersRaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
By Raja Rajamannar
-
AUDIOBOOK SUMMARY
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your CompetitionIn Reality Check, author Guy Kawasaki provides an informative, witty, and candid discussion of all aspects of starting and maintaining a vibrant enterprise. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Guy Kawasaki
-
Audiobook
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your CompetitionFrom competition to customer service, innovation to marketing, this audio edition shows how to ignore fads and foolishness while sticking to commonsense practices.
By Guy Kawasaki
-
Audiobook
Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer ExperienceThis audio edition explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. Read by the authors.
By Ethan Beute, Stephen Pacinelli
-
Audiobook
Retail Success in an Online World: How to Compete and Win in the Amazon EraGetting nurturing support from a real, live human being is part of how our species is wired. This audio edition shows how to harness this basic human need, so you can compete, and win, in the Amazon era.
By Rob Fishman
-
AUDIOBOOK SUMMARY
Rethinking Prestige Branding: Secrets of the Ueber-BrandsRethinking Prestige Branding explores what it takes to build, grow, and improve a brand in today's changing consumer environment. In this Summary, we discuss the salient points of the book based on our interpretation of its content.
By JP Kuehlwein, Wolfgang Schaefer
-
Audiobook
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-TermismThis audio edition offers sound advice as you plan for the expected and unexpected developments ahead for your organization. Read by the authors.
By Don Peppers, Martha Rogers
-
Audiobook
Search: How the Data Explosion Makes Us SmarterThis audio edition explores the idea of access to help readers understand how we are inventing new ways to access data through devices in more places and with more capabilities.
By Stefan Weitz
-
Audiobook
Social Selling: Techniques to Influence Buyers and ChangemakersThis audio edition provides a practical, step-by-step outline for harnessing the skills and techniques necessary to develop relationships with decision-makers through social networks to reach them early in the decision making process.
By Matt Reynolds, Tim Hughes
-
AUDIOBOOK SUMMARY
Stand Out! Building Brilliant Brands for The World We Live InIn Stand Out, Brian McGurk explores how to use the power of branding to transform your business. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Brian McGurk
-
Audiobook
Stop Listening to the Customer: Try Hearing Your Brand InsteadThis audio edition explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritize their brand, and reveals the brand-building secrets of their success.
By Adam Ferrier
-
Audiobook
Strategic Advertising ManagementThis book refers to Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications
By Larry Percy, Richard Rosenbaum-Elliott
-
AUDIOBOOK SUMMARY
Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers, 3rd EditionStrategic Thinking offers a nine-step approach for becoming a strategic thinker and, consequently, a strong, strategic leader. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Simon Wootton, Terry Horne
-
Audiobook
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top CopywritersThis audio edition provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
By Joseph Sugarman
-
Audiobook
The Art of Excellent Products: Enchanting Customers with Premium Brand ExperiencesItalian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
By Riccardo Illy
-
Audiobook
The Brand Mapping Strategy: Design, Build, and Accelerate Your BrandThis audio edition uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand. Read by the Author.
By Karen Tiber Leland
-
AUDIOBOOK SUMMARY
The Challenger Sale: Taking Control of the Customer ConversationIn The Challenger Sale, authors Matthew Dixon and Brent Adamson lay out the steps to what they call "solution selling," and provide specific guidelines to help readers examine the customer conversation. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Brent Adamson, Matthew Dixon
-
Audiobook
The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite MediaThis audio edition will change forever how you think about the purpose and practice of marketing.
By Mathew Sweezey
-
Audiobook
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They DoThis audio edition reveals why Americans act distinctly like Americans and what makes us different from the world around us.
By Clotaire Rapaille
-
Audiobook
The DNA of Business for Network Marketing: A Model for SuccessThis audio edition offers proven concepts that will explain why you are working too hard and thinking too much.
By Eric Golden
-
Audiobook
The First Mile: A Launch Manual for Getting Great Ideas Into the MarketIn this audio edition, author Scott Anthony equips innovators with new tools, questions, and examples to speed through this crucial early stage of innovation.
By Scott D. Anthony
-
Audiobook
The Forgotten Foundations of Fundraising: Practical Advice and Contrarian Wisdom for Nonprofit LeadersThis audio edition is an entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising.
By Jeffrey Cain, Jeremy Beer
-
Audiobook
The Great Disruption: Why the Climate Crisis Will Bring On the End of Shopping and the Birth of a New WorldThis audio edition offers a stark and unflinching look at the challenge humanity faces-yet also a deeply optimistic message.
By Paul Gilding
-
Audiobook
The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt SuccessThis audio edition gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.
By Richard Krevolin
-
AUDIOBOOK SUMMARY
The Human Brand: How We Relate to People, Products and CompaniesThe Human Brand is a must-read for anyone who wants to have a better understanding of the way end-users engage with the goods they buy and the services they consume. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Chris Malone, Susan T. Fiske
-
Audiobook
The Human Brand: How We Relate to People, Products, and CompaniesThis audio edition explains how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.
By Chris Malone, Susan T. Fiske
-
Audiobook
The Influential Product Manager: How to Lead and Launch Successful Technology ProductsThis audiobook is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies.
By Ken Sandy
-
AUDIOBOOK SUMMARY
The Invisible Brand: Marketing In The Age Of Automation, Big Data, And Machine LearningThe Invisible Brand explores how artificial intelligence has become an integral part of the marketing and advertising sphere and how it affects companies and consumers. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By William Ammerman
-
Audiobook
The Mesh: Why the Future of Business is SharingThis audio edition illustrates an information-enabled commerce that's already driving new businesses and renewing old ones. Read by the author.
By Lisa Gansky
-
Audiobook
The Naming Book: 5 Steps to Creating Brand and Product Names that SellWith a five-step blueprint that takes you from brainstorming to trademarking, this audio edition is the ultimate guidebook to naming anything.
By Brad Flowers
-
Audiobook
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue GrowthThis audio edition reveals why native advertising is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams.
By Mike Smith
-
Audiobook
The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting WorldThis audio edition provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. Read by the author.
By Sean Pillot de Chenecey
-
AUDIOBOOK SUMMARY
The Prisoner and the Penguin: And 75 other Modern Marketing StoriesThe Prisoner and the Penguin reveals some of the best known marketing success stories from famous (sometimes infamous) and successful brands. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Giles Lury
-
Audiobook
The Psychology of Advertising, Third EditionThis book offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements.
By Bob M. Fennis, Wolfgang Stroebe
-
Audiobook
The Referral Engine: Teaching Your Business to Market ItselfThis audio edition offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers - essential for any company looking to grow without a fat marketing budget. Read by the author.
By John Jantsch
-
Audiobook
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent GrowthLearn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
By John Jantsch
-
Audiobook
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven WorldThis audio edition explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.
By Fred Reichheld, Rob Markey
-
Audiobook
The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your WalletThis audio edition how artificial intelligence is enabling personalized marketing and discrimination through voice analysis.
By Joseph Turow
-
Audiobook
Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your BusinessThis audio edition provides everything you need to make the mindset shift that can change everything for your business.
By Kate Colbert
-
AUDIOBOOK SUMMARY
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th EditionUnderstanding Digital Marketing provides a comprehensive look at digital marketing and the strategies to help you get the most out of your investments. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Damian Ryan
-
Audiobook
Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted WorldIn this audio edition, learn a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty.
By Brian Solis, Paul Leinberger, Stephen Denny
-
Audiobook
We are All Weird: The Myth of Mass and The End of ComplianceThis audio edition is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. Read by the author.
By Seth Godin
-
Audiobook
What Is Marketing and Sales?: Vital Tools to Market, Promote, and SellThis audio edition explores the fundamental elements of a brilliant marketing plan. Read by one of the authors.
By Bryan Heathman, Larry Iverson, Tom Hopkins, Zig Ziglar
-
Audiobook
Wild Thinking: 25 Unconventional Ideas to Grow Your Brand and Your BusinessThis audio edition will provide listeners with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.
By Nick Liddell, Richard Buchanan
-
Audiobook
Your Marketing Sucks.This audio edition is an entertaining and useful guide to improving the way businesses promote themselves.
By Mark Stevens
-
Audiobook
A Complaint Is a Gift: How to Learn from Critical Feedback and Recover Customer Loyalty, 3rd EditionThe third edition of this best seller (over 275,000 copies sold) builds on the tested formula that helps organizations recognize the value of complaints using updated examples and concepts in the age of COVID-19.
By Janelle Barlow
-
Audiobook
Be Amazing or Go Home: Seven Customer Service Habits That Create Confidence with EveryoneIn this audio edition, the author shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life.
By Shep Hyken
-
Audiobook
Business Model Shifts: Six Ways to Create New Value For CustomersThis audio edition is a collection of stories about value creation, sharing inspiration and insights from more than 100 leading business models.
By Justin Lockitz, Maarten van Lieshout, Patrick van der Pijl, Roland Winjen
-
AUDIOBOOK SUMMARY
Customer Experience Management: A Revolutionary Approach to Connecting with your CustomersCustomer Experience Management shows you how to give your customers a buying experience that'll win loyalty and add value to your business. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Bernd H. Schmitt
-
AUDIOBOOK SUMMARY
Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer ExperiencesIn Customer Obsessed, author Eric Berridge presents his views on how to improve customer service management to provide memorable customer experiences. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Eric Berridge
-
Audiobook
Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring RevenueThis audio edition shows you how to kick start your customer-centric revolution, and make it stick for the long term.
By Dan Steinman, Lincoln Murphy, Nick Mehta
-
Audiobook
Dealing with Difficult Customers: How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best CustomersThis audio edition explains why some customers are hard to deal with and shows you what you can do to handle difficult interactions and how to prepare for them so well that you can avoid them altogether.
By Noah Fleming, Shawn Veltman
-
Audiobook
Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz WayThis audio edition offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries. Read by the author.
By Joseph A. Michelli
-
Audiobook
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service OrganizationThis audio edition reveals the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
By Leonardo Inghilleri, Micah Solomon
-
AUDIOBOOK SUMMARY
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service OrganizationExceptional Service, Exceptional Profit provides a roadmap to achieving the highest standards of customer satisfaction, and building a loyal customer base that will stick with your business through thick and thin. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Leonardo Inghilleri, Micah Solomon
-
Audiobook
Fanocracy: Turning Fans into Customers and Customers into FansThis audio edition is a bold guide to converting customer passion into marketing power. Read by the authors.
By David Meerman Scott, Reiko Scott
-
Audiobook
From Impressed to ObsessedThis book explain about the what, the why, and - most importantly - the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable road map for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.
By Jon Picoult
-
Audiobook
How to Win Client Business When You Don't Know Where to Start: A Rainmaking Guide for Consulting and Professional ServicesThis book provides a masterclass in teaching the practical techniques and concrete strategies that professional services providers were never taught in school or on the job.
By Barry Abrams, Doug Fletcher
-
Audiobook
Instant Rapport Building: The Psychology of Exceptional Customer ConnectionsThis audio edition will give you proven tactics for improving your communication and eliminating loyalty barriers between you and your customer. Read by the author.
By Larry Iverson
-
Audiobook
Listen Up!: How to Tune In to Customers, Turn Down the NoiseThis audio edition reveals how to create a customer experience that's built on listening and designed for engagement.
By Karen Mangia
-
Audiobook
People Love You: The Real Secret to Delivering Legendary Customer ExperiencesThis audio edition gives you a powerful playbook for interacting with customers in a way that creates deep, enduring, visceral connections that withstand relentless economic and competitive assaults.
By Jeb Blount
-
Audiobook
Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second EditionThis audio edition reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price-and increase your success rate as a result.
By Paul Cherry
-
AUDIOBOOK SUMMARY
Reorganize for Resilience: Putting Customers at the Center of Your BusinessReorganize for Resilience offers CEOs and managers a transformative plan to ensure success, even during economic downturns. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Ranjay Gulati
-
AUDIOBOOK SUMMARY
Satisfaction: How Every Great Company Listens to the Voice of the CustomerSatisfaction provides the basics you can use to identify the important issues fundamental to customer-focused marketing. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Chris Denove, James D. Power IV
-
Audiobook
Stage (Not Age): How to Understand and Serve People Over 60 - the Fastest Growing, Most Dynamic Market in the WorldStage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.
By Susan Wilner Golden
-
Audiobook
Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer RelationshipsThis audio edition shows how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield-or, better yet, without doing battle at all.
By Gerald A. Michaelson, Steven W. Michaelson
-
AUDIOBOOK SUMMARY
Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer RelationshipsSun Tzu Strategies for Selling applies ancient Chinese military tactics to modern sales. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Gerald Michaelson, Steven Michaelson
-
Audiobook
The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain CustomersIn this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics.
By Barry Kelly, Daniel Quick
-
Audiobook
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your CustomersThis audio edition gives you a cost-effective, sustainable way to provide an unforgettable experience to your customers that builds loyalty and turns it into real, measurable profits.
By Reza Soudagar, Vinay Iyer, Volker G. Hildebrand
-
Audiobook
The Customer Success Professional's Handbook: How to Thrive in One of the World's Fastest Growing Careers - While Driving Growth for Your CompanyThe audio edition fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed - from the practitioner level all the way to senior leadership.
By Ashvin Vaidyanathan, Ruben Rabago
-
Audiobook
The Frictionless Organization: Deliver Great Customer Experiences with Less EffortThis book will help any customer-facing organization deliver better customer experiences, save money, and increase revenue.
By Bill Price, David Jaffe
-
AUDIOBOOK SUMMARY
The High Roller Experience: How Caesars and other World-Class Companies are Using Data to Create an Unforgettable Customer ExperienceIn The High Roller Experience, author David Norton discusses how his experience creating customer loyalty programs taught him to determine what customers want and how to deliver it to them. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By David Norton
-
Audiobook
The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary ResultsThis audio edition explains how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process, resulting in a fresh, dynamic approach that addresses customers needs while expanding the salesperson's entire way of thinking.
By Mark Donnolo
-
Audiobook
The Real-Time Revolution: Transforming Your Organization to Value Customer TimeThis audio edition is a comprehensive, authoritative guide to thriving in a revolution that is sweeping every industry and sector.
By Jerry Power, Tom Ferratt
-
Audiobook
The Swipe-Right Customer Experience: How to Attract, Engage, and Keep Customers in the Digital-First WorldLearn the secrets for how top companies compete and win by providing amazing customer experiences for their customers.
By Belinda Gerdt, Sanna Eskelinen
-
Audiobook
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven WorldThis audio edition explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.
By Fred Reichheld, Rob Markey
-
Audiobook
Transform Customer Experience: How to Achieve Customer Success and Create Exceptional CXThis audio edition offers real-life insights into effective strategies for developing and implementing customer experience (CX) programs in a range of corporate, governmental, and nonprofit environments.
By Isabella Villani
-
Audiobook
What Customers Hate: Fast and Scalable Growth by Eliminating the Things That Drive Away BusinessThis book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.
By Nicholas Webb
-
Audiobook
What to Ask: How to Learn What Customers Need but Don't Tell YouIn What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
By Andrea Olson
-
Audiobook
Winning on PurposeThis book explain on The story of the management phenomenon of our time - and your indispensable guide to making NPS the key to your own company's success.
By Darci Darnell, Fred Reichheld, Maureen Burns
-
Audiobook
Brand Seduction: How Neuroscience can Help Marketers Build Memorable BrandsThrough simple language, engaging stories, and real-world examples, this audio edition shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business.
By Daryl Weber
-
Audiobook
China Now: Doing Business in the World's Most Dynamic MarketThis audio edition offers a comprehensive all-in-one tour of the world's fastest growing market and presents all you need to know about China's people, negotiation styles, culture, history, economics, and business dealings.
By John L. Graham, N. Mark Lam
-
Audiobook
Elevate the Debate: A Multi-layered Approach to Communicating Your ResearchThis audio edition helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age.
By Jonathan Schwabish
-
AUDIOBOOK SUMMARY
FREE: The Future of a Radical PriceFree provides valuable guidance for anyone who wants to understand and apply the concept of "free" in order to succeed in the modern digital marketplace. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Chris Anderson
-
AUDIOBOOK SUMMARY
Insight Selling: Surprising Research on What Sales Winners Do DifferentlyInsight Selling is a guide for using relationship-based strategies to become a premier salesperson. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By John E. Doerr, Mike Schultz
-
Audiobook
It's Not Luck: Marketing, Production, and the Theory of ConstraintsThis audio edition shows how to put powerful logical tools into effect at work to produce win-win solutions to seemingly impossible problems.
By Eliyahu M. Goldratt
-
AUDIOBOOK SUMMARY
Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third EditionMarket Research in Practice reveals how market research is imperative for modern day bosses chasing that competitive edge, and how to make it work for you. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Julia Cupman, Matthew Harrison, Oliver Truman, Paul Hague
-
AUDIOBOOK SUMMARY
Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your BusinessPricing for Profit is a practical, accessible guide to prioritizing pricing. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Peter Hill
-
Audiobook
Profit over Privacy: How Surveillance Advertising Conquered the InternetIn Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
By Matthew Crain
-
Audiobook
Qualitative Research: A Guide to Design and Implementation, Fourth EditionThis audio edition provides the deep understanding that this sometimes difficult area of research requires to produce accurate results.
By Elizabeth J. Tisdell, Sharan B. Merriam
-
AUDIOBOOK SUMMARY
The Brain Advantage: Become a More Effective Leader Using the Latest Brain ResearchThe Brain Advantage illuminates the dark recesses of the subconscious mind, allowing you to emerge with heightened perceptions and a keener awareness of how and why you think and react the way you do in social and business settings. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Brad Kolar, Ken A. Paller, Lisa P. Callahan, Madeleine L. Van Hecke
-
Audiobook
A Mind for Sales: Daily Habits and Practical Strategies for Sales SuccessThis audio edition is the guide you need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance. Read by the Author.
By Mark Hunter
-
Audiobook
Advanced Sales Survival TrainingThis audio edition shows how to relieve stress, communicate better with clients, restore balance to your career, and enjoy yourself more in the process. Read by the author.
By Tom Hopkins
-
Audiobook
Agile Selling: Get up to Speed Quickly in Today's Ever-Changing Sales WorldThis audio edition offers both new and experienced salespeople a plan for rapidly absorbing new information and mastering new skills by becoming agile sellers.
By Jill Konrath
-
Audiobook
Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for GrowthThis audio edition puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights.
By Andrea Austin, Tracy Eiler
-
Audiobook
Beyond the Sales Process: 12 Proven Strategies for a Customer Driven WorldThis audio edition provides listeners with a proven methodology for driving success before, during, and after every sale.
By Dave Stein, Steve Andersen
-
Audiobook
Bootstrap Selling The Sandler Way: How to Own Your Career and Make It FlourishThis audio edition on focuses on "Bootstrap Selling," which is all about becoming fully accountable for sales behaviors.
By Bill Morrison
-
Audiobook
Combo Prospecting:The Powerful One-Two Punch That Fills Your Pipeline and Wins SalesThis audio edition is a potent playbook that will pack your pipeline and turn you into a selling champ.
By Tony J. Hughes
-
Audiobook
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales PerformanceThis audio edition is a groundbreaking book for sales managers and executives who want greater control over sales performance.
By Jason Jordan, Michelle Vazzana
-
AUDIOBOOK SUMMARY
CRM FundamentalsCRM Fundamentals discusses the key elements of a successful CRM project, the dos and don'ts involved with implementing it, and how to get the most out of your initiative. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Brian Paulen, Mathew Johnson, Scott Kostojohn
-
Audiobook
Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales ChallengesThis audio edition lays out a structured, scalable, repeatable process that can break through any sales deadlock: Dealstorming. Read by the author.
By Tim Sanders
-
Audiobook
Direct Selling for DummiesThis audio edition is the perfect resource for anyone involved or interested in direct sales.
By Belinda Ellsworth
-
Audiobook
Direct Selling Success: From Amway to ZombiesThis audio edition is the ultimate guide to creating success in the business. Read by the author.
By Randy Gage
-
Audiobook
Don't Count the Yes's, Count the No'sThis audio edition provides a simple, easy-to-use call-counting system that will allow you to know your success ratios for every step of the sales process. Read by the author.
By Warren Greshes
-
Audiobook
Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales TeamsThis audio edition will connect with anyone charged with growing sales in business-to-business or business-to-consumer sales. Read by the Author.
By Colleen Stanley
-
Audiobook
Every Job is a Sales Job: How to Use the Art of Selling to Win at WorkThis audio edition shares a proven five-step sales process to help you attract new business, retain existing customers, and spot opportunities to promote yourself and your ideas. Read by the author.
By Cindy McGovern
-
AUDIOBOOK SUMMARY
Flawless Consulting: A Guide to Getting Your Expertise Used, Third EditionFor consultants who are tired of making recommendations only to watch clients ignore them, Flawless Consulting provides bedrock on which to build a more focused approach. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Peter Block
-
Audiobook
HBR's 10 Must Reads on Sales: HBR's 10 Must Reads SeriesThis audio edition provides carefully selected articles that will help you understand how to create the conditions for sales success.
By Andris Zoltners, James C. Anderson, Manish Goyal, Philip Kotler
-
Audiobook
High Stakes Communications: 5 Essentials to Staying in Control in Tough ConversationsIn this audio edition, you will learn proven strategies to assist you in anticipating problem people, stopping tensions from boiling over, retaining the upper hand in a conflict, stopping power plays, and avoiding communication breakdowns.
By Larry Iverson
-
Audiobook
How Clients Buy: A Practical Guide to Business Development for Consulting and Professional ServicesHow Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
By Doug Fletcher, Tom McMakin
-
Audiobook
How to Close Every SaleThis audio edition reveals field-tested techniques, insider tips, and useful common sense reminders that are guaranteed to give your career a boost.
By Joe Girard
-
Audiobook
How to Master the Art of SellingThis audio edition explains how to succeed in sales and includes new information on using the latest research techniques, e-mail, and online resources to generate deals more quickly and efficiently.
By Tom Hopkins
-
Audiobook
How to Master the Art of Selling Financial ServicesThis audio edition shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients. Read by the author.
By Tom Hopkins
-
Audiobook
If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your CompetitionIn this audio edition, author Grant Cardone shares his proven strategies that will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Read by the author.
By Grant Cardone
-
AUDIOBOOK SUMMARY
Insight Selling: Surprising Research on What Sales Winners Do DifferentlyInsight Selling is a guide for using relationship-based strategies to become a premier salesperson. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By John E. Doerr, Mike Schultz
-
Audiobook
Investigative Selling SystemThis audio edition will help you to mentally put on the character traits of successful investigators and apply their strategies to sales. Read by the author.
By Omar Periu
-
Audiobook
Make Winning a Habit: 20 Best Practices of the World's Greatest Sales ForcesThis audio edition identifies five universal areas of sales effectiveness and presents more than 20 best practices from top sales organizations around the world to demonstrate how to turn them into winning results.
By Rick Page
-
Audiobook
Making Channel Sales Work: Ten Tools to Create a World-Class Third-Party Selling ProgramThis audio edition provides a concise and structured approach to third-party sales management that blends many of the tools and the rigor of Sandler Training with specific guidance for channel managers.
By David Davies, Marcus Cauchi
-
Audiobook
Making Millions in Direct Sales: The 8 Essential Activities Direct Sales Managers Must Do Every Day to Build a Successful Team and Earn More MoneyThis audio edition directly targets professionals in the face-to-face, direct sales industry to describe a definitive, proven system to recruit, train and motivate a winning, "results count" paid sales team.
By Michael G. Malaghan
-
AUDIOBOOK SUMMARY
One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business-or YourselfOne Perfect Pitch gives you the tools to create a pitch that will draw investors in and keep them interested. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Marie Perruchet
-
Audiobook
Overcoming Top Sales Objections: How to Handle the Most Difficult Sales Objections to Closing a SaleThis audio edition reveals a four-step program taught by IBM and Xerox that has proven to produce top-performing salespeople in their industry. Read by the authors.
By Tom Hopkins, Zig Ziglar
-
AUDIOBOOK SUMMARY
Pitch Perfect: How to Say It Right the First Time, Every TimeGetting the words right isn't always easy but, in Pitch Perfect, Bill McGowan explains how you can develop and deliver your message for maximum immediate effect. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Alisa Bowman, Bill McGowan
-
AUDIOBOOK SUMMARY
Positioning: The Battle For Your MindIn Positioning, by Al Ries and Jack Trout, you'll discover how to target customers who are familiar with competing brands, and to use that familiarity to differentiate your products. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Al Ries, Jack Trout
-
Audiobook
Power Prospecting StrategiesThis audio edition will teach you how to turn cold calls into warm leads with powerful prospecting strategies. Read by the author.
By Omar Periu
-
AUDIOBOOK SUMMARY
Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your BusinessPricing for Profit is a practical, accessible guide to prioritizing pricing. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Peter Hill
-
Audiobook
Sales Badassery: Kick Ass. Take Names. Crush the Competition.This audio edition enables you to turn yourself into an unstoppable sales powerhouse, taking no prisoners along the way.
By Frank J. Rumbauskas Jr.
-
Audiobook
Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at ScaleThis audio edition walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.
By Manny Medina, Max Altschuler
-
AUDIOBOOK SUMMARY
Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second EditionIn Sales Growth, authors Thomas Baumgartner, Homayoun Hatami, and Maria Valdivieso reveal how you can achieve excellent sales growth and become an industry leader by applying five strategies for revitalizing sales. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Homayoun Hatami, Maria Valdivieso, Thomas Baumgartner
-
Audiobook
Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second EditionThis audio edition details proven approaches to tangible top-line growth and an improved bottom line.
By Homayoun Hatami, Maria Valdivieso, Thomas Baumgartner
-
Audiobook
Sales Management for DummiesThis audio edition will help you guide your sales force to its fullest potential with a proven sales management and execution process.
By Butch Bellah
-
Audiobook
Sales Management Success: Optimizing Performance to Build a Powerful Sales TeamThis audio edition offers a well-organized, real-world process for today's sales leader to meet the challenge of a most challenging, chaotic job.
By Warren Kurzrock
-
Audiobook
Sales Management That Works: How to Sell in a World that Never Stops ChangingThis audio edition offers essential strategies for thriving in an industry that never stops changing.
By Frank V. Cespedes
-
Audiobook
Sales Manager's EdgeThis audio edition reveals the skills and secrets of top sales performers that transcend all industries. Read by the author.
By Rory Vaden
-
Audiobook
Sales Skills Course: Top Producers Take the StairsThis audio edition gives you insight into how to sell with less stress, less pressure, and less fear so that you can learn to fall in love with the process of selling and helping people. Read by the author.
By Rory Vaden
-
Audiobook
Sales Success for the Rookie: How to Succeed at Sales Right from the StartThis audio edition is full of sales advice, inspirational tips, success stories, and a proven system to follow for sales success. Read by the author.
By Steve Lentini
-
Audiobook
Sales Success: Motivation from Today's Top Sales CoachesThis audio edition will show you why sales success happens for the earnest student, and why it doesn't for the rest.
By Mark Bowser
-
Audiobook
Sell It Today, Sell It Now: Mastering the Art of the One-Call CloseThis audio edition is your ultimate reference guide to planning and perfecting the art of the one-call close. Read by one of the authors.
By Pat Leiby, Tom Hopkins
-
Audiobook
Sell More Faster: The Ultimate Sales Playbook for Start-UpsThis audio edition delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds.
By Amos Schwartzfarb
-
Audiobook
Sell with Confidence!: Crush Your Fear of Being Rejected, Avoid Being Pushy, and Have the Courage to Make Money SellingThis audio edition shows you how to extinguish your self-destroying doubts, authentically close the deal, and make more money selling.
By Barry Watson
-
AUDIOBOOK SUMMARY
Sell Yourself First: The Most Critical Element in Every Sales EffortSell Yourself First will teach you why some sales efforts are doomed from the start, and how you can set yourself apart from other sales professionals and close deal after deal. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Thomas Freese
-
Audiobook
Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and SalesThis audio edition teaches you how to overcome a destructive fear in sales and replace it with confidence, optimism, gratitude, joy, and proactive sales work.
By Alex Goldfayn
-
Audiobook
Selling Professional Services the Sandler Way Or, Nobody Ever Told Me I'd Have to Sell!This audio edition teaches non-selling professionals how to sell and how you can use your existing skill base to do it.
By Chuck Polin, David Mattson, Evan Polin
-
Audiobook
Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson for LifeThis audio edition will help you adjust your mindset, refine your selling style, and embrace the joy and value of caring for your customers. Read by the author.
By Jack Mitchell
-
Audiobook
Selling the Sizzle: Hot Marketing Strategies for Business OwnersThis audio edition offers the expertise of four distinguished authors who will help you take your business to a whole new level.
By Bryan Heathman, Christo Hall, Franziska Iseli, Tom Corson-Knowles
-
AUDIOBOOK SUMMARY
Social Selling: Techniques to Influence Buyers and ChangemakersSocial Selling is the go-to guide for salespeople wishing to learn or improve their skills in social selling. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Matt Reynolds, Tim Hughes
-
Audiobook
The 21st Century Ride-Along: How Sales Leaders Can Develop Their Sales Teams in Real-Time Sales CallsThis audio edition shows sales leaders and managers how to develop their sales teams through the neglected art of the sales manager's ride-along and deliver the greatest possible value during these meetings.
By Antonio Garrido
-
Audiobook
The Certifiable Salesperson: The Ultimate Guide to Help Any Salesperson Go Crazy with Unprecedented Sales!This audio edition provides you with the details and information you need for success with your very next client.
By Laura Laaman, Tom Hopkins
-
AUDIOBOOK SUMMARY
The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler and Joe Girard Can Teach You About Real Sales SuccessIn The Giants of Sales, author Tom Sant explores key sales techniques that have evolved over the years and how these approaches can be applied to the current retail market. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Tom Sant
-
Audiobook
The Language of Sales: The Art and Science of Sales CommunicationThis audio edition teaches you the nuances of how to effectively and powerfully communicate with buyers, associates, and loved ones to build long-term relationships.
By Andrew Eilers, Tom Hopkins
-
AUDIOBOOK SUMMARY
The Machine: A Radical Approach to the Design of the Sales FunctionIn The Machine, author Justin Roff-Marsh reveals what the new sales system looks like and how to implement it in your own business. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Justin Roff-Marsh
-
AUDIOBOOK SUMMARY
The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People SellThe New Solution Selling is the essential guide to a revolutionary approach to making sales-selling solutions. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Keith M. Eades
-
AUDIOBOOK SUMMARY
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies, Revised and UpdatedThe New Strategic Selling offers an in-depth look at complicated selling strategies, and how to leverage them in any selling situation. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Robert B. Miller, Stephen E. Heiman, Tad Tuleja
-
AUDIOBOOK SUMMARY
The Only Sales Guide You'll Ever NeedThe Only Sales Guide You'll Ever Need is the ultimate guide on how to sell effectively today. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Anthony Iannarino
-
AUDIOBOOK SUMMARY
The Perfect SalesForce: The 6 Best Practices of the World's Best Sales TeamsThe Perfect SalesForce upsets conventional methods of salesforce management, thoroughly outlining steps to increase productivity and profits. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Derek Gatehouse
-
Audiobook
The Perfect SalesForce: The 6 Best Practices of the World's Best Sales TeamsThis audio edition features dozens of anecdotes and clear lessons for any company seeking dramatic improvement in its sales performance.
By Derek Gatehouse
-
Audiobook
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought PossibleThis audio edition provides a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales faster and easier than ever before. Read by the author.
By Brian Tracy
-
Audiobook
The Real Mad Men of Selling: The Best of J. Douglas EdwardsThis audio edition reveals how Mr. Edwards began a crusade to change the image of the stereotypical salesperson that Tom Hopkins carries forward today. Read by the author.
By J. Douglas Edwards
-
Audiobook
The Revenue Acceleration Rules: Supercharge Sales and Marketing Through Artificial Intelligence, Predictive Technologies and Account-Based StrategiesThis audio edition provides a clear framework for more effective marketing in an accounts-based environment.
By Kent McCormick, Shashi Upadhyay
-
Audiobook
The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction - The Real Truth About Life in SalesThis audio edition contains all the do's, don'ts, quizzes, lists, and real-world advice you need to survive the agony and enjoy the ecstasy of your sales career.
By Ken Kupchik
-
Audiobook
The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead SaleThis audio edition provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.
By Cheryl Geoffrion, Conrad Smith, Erik Peterson, Tim Riesterer
-
Audiobook
The Virtual Sales Handbook: A Hands-on Approach to Engaging CustomersThis audio edition is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm.
By Christian Milner Nymand
-
Audiobook
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & UpdatedThis audio edition is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. Read by the author.
By Marcus Sheridan
-
Audiobook
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers BuyIn this audio edition, a Fortune 500 consultant offers sales and marketing professionals a powerful framework for understanding the inner workings of a business and uses that information to develop a strategy for influencing how and why the customer buys. Read by the author.
By Bill Stinnett
-
Audiobook
Top Producer's EdgeWhether it's for you or your team, this audio edition can help you generate more referrals and leads, improve your ability to close business, enhance your self-confidence and professionalism, and do it all while gaining better control of your time and creating more margin in your life. Read by the author.
By Rory Vaden
-
AUDIOBOOK SUMMARY
What Got You Here Won't Get You There in Sales! How Successful Salespeople Take It to the Next LevelWhat Got You Here Won't Get You There in Sales discusses unconscious behaviors that turn buyers off and what you can do-or not do-in order to overcome them effectively. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Bill Hawkins, Don Brown, Marshall Goldsmith
-
Audiobook
What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next LevelThis audio edition will help you kick your bad habits to improve relationships, increase sales, and enjoy a more fulfilling, enriching career.
By Bill Hawkins, Don Brown, Marshall Goldsmith
-
Audiobook
What the Customer Wants You to Know: How Everybody Needs to Think Differently About SalesThis audio edition teaches you how to rethink sales from the outside in.
By Ram Charan
-
AUDIOBOOK SUMMARY
What the Customer Wants You to Know: How Everybody Needs to Think Differently About SalesWhat the Customer Wants You to Know illustrates the drawbacks of traditional selling techniques in today's global economy, and proposes an entirely novel way of gaining and keeping customers called Value Creation Selling. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Ram Charan
-
AUDIOBOOK SUMMARY
You Have 3 Minutes! Learn the Secret of the Pitch from Trump's Original ApprenticeIn You Have 3 Minutes!, author Ricardo Bellino promotes ideas about how to give a sales pitch and be an entrepreneur. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Ricardo Bellino
-
Audiobook
5-Minute Selling: The Proven, Simple System That Can Double Your Sales...Even When You Don't Have TimeThis audio edition presents a proven, simple process that can double your sales, even if you don't have time for an elaborate new sales system.
By Alex Goldfayn
-
Audiobook
Ace It!: How Sales Champions Win New BusinessThis book provides a practical and accessible ten-step approach to selling that covers the whole sales journey, from finding prospects all the way to the start of new, and hopefully long-term, client relationships.
By Bernie Weiss
-
AUDIOBOOK SUMMARY
Bag the Elephant! How to Win & Keep BIG CustomersBag the Elephant! is a well-written, practical, and sometimes humorous guide to successfully securing business from big customers. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Steve Kaplan
-
AUDIOBOOK SUMMARY
Capturing Customers.com: Radical Strategies for Selling and Marketing in a Wired WorldCapturing Customers.com guides business owners in the art of applying technology to customer relations strategies. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By George Colombo
-
Audiobook
Cheap: The High Cost of Discount CultureIn this audio edition, author Ellen Ruppel Shell uncovers the true cost-in economic, political, and psychological terms-of our penchant for making and buying things as cheaply as possible.
By Ellen Ruppel Shell
-
Audiobook
Combo Prospecting:The Powerful One-Two Punch That Fills Your Pipeline and Wins SalesThis audio edition is a potent playbook that will pack your pipeline and turn you into a selling champ.
By Tony J. Hughes
-
Audiobook
Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More DealsWith "Conversations That Win the Complex Sale", you'll learn how to differentiate yourself from the competition by finding your "Value Wedge", avoid parity in your value propositions by creating "Power Positions", create a message that can literally double the number of deals you close, spike customer attention and create "Wow" in your conversations, and prove all your claims without resorting to lists of boring facts and statistics.
By Erik Peterson, Tim Riesterer
-
Audiobook
Defcon 1 Direct Selling: Manual for Field LeadersDEFCON is the US military acronym for "Defense Readiness Condition." DEFCON 1 is reserved for imminent catastrophic events, like a nuclear war. Luckily, you don't have to fend off missile attacks in direct selling, but you will face some extremely difficult challenges and urgent crises leading your MLM team. Read by the author.
By Randy Gage
-
Audiobook
Direct Selling for DummiesThis audio edition is the perfect resource for anyone involved or interested in direct sales.
By Belinda Ellsworth
-
Audiobook
Direct Selling Success: From Amway to ZombiesThis audio edition is the ultimate guide to creating success in the business. Read by the author.
By Randy Gage
-
Audiobook
Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly ConsultativeThis guidebook provides unique insights into how to approach every sale by serving your clients from a position of authority and expertise.
By Anthony Iannarino
-
AUDIOBOOK SUMMARY
Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold CallingIn Fanatical Prospecting, author Jeb Blount offers a host of valuable tips for ensuring that your prospecting efforts are both efficient and effective. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Jeb Blount
-
Audiobook
Fill Your Funnel: Selling with Social MediaThis audio edition provides step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel.
By Dan Portik, Tom Hopkins
-
Audiobook
Flawless Consulting: A Guide to Getting Your Expertise UsedThis audio edition tackles the challenges next-generation consultants face, provides guidance on dealing with those challenges, and presents illustrative examples and exercises to help you cement what you've learned.
By Peter Block
-
AUDIOBOOK SUMMARY
Flawless Consulting: A Guide to Getting Your Expertise Used, Third EditionFor consultants who are tired of making recommendations only to watch clients ignore them, Flawless Consulting provides bedrock on which to build a more focused approach. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Peter Block
-
Audiobook
Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning HabitThis book offers research-based insights into the customer's buying journey to teach sales professionals how to: create and maintain Emotional Altitude for the customer.
By Jeff Shore, McGraw Hill-Ascent Audio
-
Audiobook
Go-Givers Sell MoreThis audio edition offers tips and strategies that anyone in sales can start applying right away. Read by the authors.
By Bob Burg, John Manning
-
Audiobook
Heart and Sell: 10 Universal Truths Every Salesperson Needs to KnowThis audio edition will help you reconcile your need to meet sales targets with the customer's desire for a heartfelt, authentic sales approach.
By Shari Levitin
-
Audiobook
How to Get a Meeting With Anyone: The Untapped Selling Power of Contact MarketingThis audio edition provides you with a new toolkit you can put to work for you right away so you can make the connections that are essential to your success.
By Stu Heinecke
-
Audiobook
How to Master the Art of SellingThis audio edition explains how to succeed in sales and includes new information on using the latest research techniques, e-mail, and online resources to generate deals more quickly and efficiently.
By Tom Hopkins
-
Audiobook
How to Master the Art of Selling AnythingWhether you're in sales, interact with people on a regular basis in your profession, or you just want to be more persuasive, the single most important thing you can do is to learn how to sell. With this audiobook gain the power to influence and persuade people to say "yes" to your requests and discover the selling techniques of champions. Read by the Author.
By Tom Hopkins
-
Audiobook
INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the DealThis audio edition gives you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator.
By Jeb Blount
-
AUDIOBOOK SUMMARY
Insight Selling: Surprising Research on What Sales Winners Do DifferentlyInsight Selling is a guide for using relationship-based strategies to become a premier salesperson. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By John E. Doerr, Mike Schultz
-
Audiobook
Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or CauseThis audio edition explains how to present information so persuasively that it increases the likelihood of getting a yes.
By Christine Clifford
-
Audiobook
Make Winning a Habit: 20 Best Practices of the World's Greatest Sales ForcesThis audio edition identifies five universal areas of sales effectiveness and presents more than 20 best practices from top sales organizations around the world to demonstrate how to turn them into winning results.
By Rick Page
-
Audiobook
Making Millions in Direct Sales: The 8 Essential Activities Direct Sales Managers Must Do Every Day to Build a Successful Team and Earn More MoneyThis audio edition directly targets professionals in the face-to-face, direct sales industry to describe a definitive, proven system to recruit, train and motivate a winning, "results count" paid sales team.
By Michael G. Malaghan
-
AUDIOBOOK SUMMARY
Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to AnyoneIn Metaphorically Selling, Miller pairs neuroscientific knowledge with a practiced understanding of language's ability to stimulate an emotional response and conjure vibrant visuals to convince readers that metaphors are much more than a simple literary device. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Anne Miller
-
Audiobook
Next Level Sales Coaching: How to Build a Sales Team That Stays, Sells, and SucceedsThis audio edition offers insights to sales executives, customer-service managers, business owners, and other professional managers on strategies to overcome common challenges in building a "best in class" sales team.
By Matthew Hawk, Steve Johnson
-
Audiobook
Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past NoThis audio edition pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Read by the author.
By Jeb Blount
-
AUDIOBOOK SUMMARY
One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business-or YourselfOne Perfect Pitch gives you the tools to create a pitch that will draw investors in and keep them interested. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Marie Perruchet
-
Audiobook
Outlaw: Fight for Your Customers and Sell Without FearPacked with fresh insights and powerful true stories, this audio edition explains how the best salespeople defy the conventional wisdom to achieve stunning success.
By Trent Leyshan
-
Audiobook
Perennial Seller: The Art of Making and Marketing Work That LastsThis audio edition reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. Read by the author.
By Ryan Holiday
-
AUDIOBOOK SUMMARY
Persuasive Copywriting: Using Psychology to Influence, Engage and SellIn Persuasive Copywriting, author Andy Maslen applies the science of psychology to the art of copywriting. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Andy Maslen
-
Audiobook
Pitch Like HollywoodThis book refer to entire process, from defining the fundamentals to smart strategies for overcoming stage fright (pitch panic).
By Jeffrey Davis, Peter Desberg
-
Audiobook
Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that MatterThis audio edition reveals how to master the specific skills that people in business development (BD) at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.
By Alex Taub, Ellen DaSilva
-
AUDIOBOOK SUMMARY
Positioning: The Battle For Your MindIn Positioning, by Al Ries and Jack Trout, you'll discover how to target customers who are familiar with competing brands, and to use that familiarity to differentiate your products. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Al Ries, Jack Trout
-
AUDIOBOOK SUMMARY
Power, Influence, and Persuasion: Sell Your Ideas and Make Things HappenPower, Influence, and Persuasion dives into the practices and strategies you need to have a voice in the workplace that will take you places. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Richard Luecke
-
AUDIOBOOK SUMMARY
Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second EditionIn Questions That Sell author Paul Cherry examines how to use the process of asking questions to identify customer needs and achieve more sales. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Paul Cherry
-
Audiobook
Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second EditionThis audio edition reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than price-and increase your success rate as a result.
By Paul Cherry
-
Audiobook
Rain: What a Paperboy Learned About BusinessThis audio edition follows a fictitious young New England paperboy named Rain, as he learns the business of being in business and quickly becomes the best paperboy in town. Read by the author.
By Jeffrey J. Fox
-
Audiobook
Rainmaking Conversations: Influence, Persuade, and Sell in Any SituationThis audio edition offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation.
By John E. Doerr, Mike Schultz
-
AUDIOBOOK SUMMARY
Rainmaking Conversations: Influence, Persuade, and Sell in Any SituationRainmaking Conversations tackles every aspect of making a sale, from understanding your product and making initial contact; to building rapport, making your case, and closing the deal. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By John E. Doerr, Mike Schultz
-
Audiobook
ReInventing Yourself: How to Become the Person You'Ve Always Wanted to BeThis audio edition argues that it is never too late to become the person you want to be, and tells how to set goals and maintain a positive attitude.
By Steve Chandler
-
Audiobook
Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite GrowthIn Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth.
By Chris K. Hummel, Stephen Diorio
-
Audiobook
Sales Essentials: The Tools You Need at Every Stage to Close More Deals and Crush Your QuotaWith so much focus put into making a sale, many professionals find they need help improving the crucial points that come before and after the sale. In Sales Essentials, you'll find the comprehensive, up-to-date information you need to improve your skills at every point of the sales process.
By Rana Salman MBA PhD
-
AUDIOBOOK SUMMARY
Sales Growth: Five Proven Strategies from the World's Sales Leaders, Second EditionIn Sales Growth, authors Thomas Baumgartner, Homayoun Hatami, and Maria Valdivieso reveal how you can achieve excellent sales growth and become an industry leader by applying five strategies for revitalizing sales. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Homayoun Hatami, Maria Valdivieso, Thomas Baumgartner
-
Audiobook
Sales Success (The Brian Tracy Success Library)In this audio edition, sales trainer extraordinaire Brian Tracy reveals how anyone can get that winning edge. He shares tried-and-true techniques to set clear goals and achieve them; stay motivated; analyze your competition; create rapport early; and more. Read by the author.
By Brian Tracy
-
Audiobook
Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results, Second EditionFor nearly 20 years this audio edition of "The Secrets of Question Based Selling" has been helping great salespeople like you deliver big results. Its commonsense approach has become a classic, must-have tool.
By Thomas A. Freese
-
Audiobook
Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the CompetitionOutsmart, outmaneuver, and outsell your competition with revolutionary new strategies that differentiate how you sell. Sales professionals of all types, turn to this groundbreaking guide to win more deals at the prices you want.
By Lee B. Salz
-
Audiobook
Sell More Faster: The Ultimate Sales Playbook for Start-UpsThis audio edition delivers the critical strategies and guidance necessary to avoid and manage the hazards all startups face and beat the odds.
By Amos Schwartzfarb
-
AUDIOBOOK SUMMARY
Sell Yourself First: The Most Critical Element in Every Sales EffortSell Yourself First will teach you why some sales efforts are doomed from the start, and how you can set yourself apart from other sales professionals and close deal after deal. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Thomas Freese
-
Audiobook
Sell Yourself First: The Most Critical Element in Every Sales EffortThis audio edition will show you how to leverage your own personal assets to win the confidence of customers by displaying a host of intangible attributes such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership. Read by the author.
By Thomas A. Freese
-
Audiobook
Sell!: The Way Your Customers Want to BuyThis audio edition combines insightful new research, a modern sales process, and timeless, powerful human relations principles.
By Dale Carnegie & Associates
-
Audiobook
Selling from Your Comfort Zone: The Power of Alignment MarketingYou don't have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving.
By Stacey Hall
-
Audiobook
Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile TimesIn Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change.
By Jeb Blount
-
Audiobook
Selling the Price Increase: The Ultimate B2B Field Guide for Getting Price Increases Without Losing CustomersIn Selling the Price Increase, celebrated sales trainer Jeb Blount reveals the strategies, tactics, techniques, and frameworks that allow you to successfully master price increase initiatives.
By Jeb Blount
-
Audiobook
Selling to the C-Suite: What Every Executive Wants You to Know about Successfully Selling to the Top, Second EditionThis audio edition blends empirical research with practical insights to help you sell higher, faster, and stronger.
By Nicholas A.C. Read, Stephen J. Bistritz
-
Audiobook
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, Second EditionThis audio edition explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas.
By Elizabeth Lotardo, Lisa Earle McLeod
-
Audiobook
Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, Third EditionThis audio edition will help you push past the obstacles holding you back until you're an expert at taking a "no" and turning it into a "yes."
By Art Sobczak
-
Audiobook
Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled CustomersThis audio edition shows how to get more appointments, speed up decisions, and win sales with short-fused, frazzled customers. Read by the author.
By Jill Konrath
-
AUDIOBOOK SUMMARY
Social Selling: Techniques to Influence Buyers and ChangemakersSocial Selling is the go-to guide for salespeople wishing to learn or improve their skills in social selling. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Matt Reynolds, Tim Hughes
-
Audiobook
SPIN SellingThis audio edition explains why traditional sales models don't work for large sales and unfolds the enormously successful SPIN strategy, using real-world examples and informative cases.
By Neil Rackham
-
Audiobook
SPIN Selling: Situation, Problem, Implication, Need-PayoffThis audio edition explains why traditional sales models don't work for large sales, and, with supreme clarity, reveals the enormously successful SPIN strategy, using real-world examples and informative cases.
By Neil Rackham
-
Audiobook
Strikingly Different Selling: 6 Vital Skills to Stand Out and Sell MoreWhat really works to stand out and sell more? In their book Strikingly Different Selling, Dale Merrill, Scott Savage, Jennifer Colosimo, and Randy Illig reveal the secrets to consistent, predictable sales success
By Dale Merrill, Jennifer Colosimo, Randy Illig, Scott Savage
-
Audiobook
Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer RelationshipsThis audio edition shows how the ancient Chinese General's classic strategies can lead you to victory on the increasingly competitive sales battlefield-or, better yet, without doing battle at all.
By Gerald A. Michaelson, Steven W. Michaelson
-
AUDIOBOOK SUMMARY
Sun Tzu Strategies for Selling: How to Use The Art of War to Build Lifelong Customer RelationshipsSun Tzu Strategies for Selling applies ancient Chinese military tactics to modern sales. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Gerald Michaelson, Steven Michaelson
-
Audiobook
Tech-Powered Sales: Achieve Superhuman Sales SkillsCreate sales success by leveraging technologies that are changing business-to-business selling forever. Become superhuman in how you operate with technology by embracing AI automation and platforms that transform results.
By Justin Michael, Tony Hughes
-
Audiobook
The 25 Sales Habits of Highly Successful Salespeople, Third EditionThis audio edition reveals the traits that will help you demonstrate the poise, professionalism, and accountability that is required of today's successful salesperson. Read by the author.
By Stephan Schiffman
-
Audiobook
The 25 Sales Skills They Don't Teach at Business SchoolIn this audio edition, Stephan Schiffman - the man who's trained more than a half-million salespeople - presents essential skills and techniques that will make you a top sales perfomer. Read by the author.
By Stephan Schiffman
-
Audiobook
The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an EyeThis audio edition is a step-by-step guide that will help you open doors, close deals, and make more money in a way that leverages your natural strengths. Read by the author.
By David V. Lorenzo
-
Audiobook
The Academy of Master ClosingThis audio edition provides time-proven closes that give you more ways to make potential clients say "Yes!" than they have to say "No!"
By Made for Success
-
Audiobook
The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on TopThis audio edition provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.
By John Warrillow
-
AUDIOBOOK SUMMARY
The Art of Woo: Using Strategic Persuasion to Sell Your IdeasAllowing you to dive into the act of persuasion, The Art of Woo provides you with clear directions for how to make your pitches more successful. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By G. Richard Shell, Mario Moussa
-
Audiobook
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your ResultsThis audio edition provides a blueprint for finding the "Talkers" and the "Mobilizers", and reveals how to engage them with disruptive insight, and equip them to effectively challenge their own organization.
By Brent Adamson, Matthew Dixon, Nick Toman, Pat Spenner
-
AUDIOBOOK SUMMARY
The Challenger Sale: Taking Control of the Customer ConversationIn The Challenger Sale, authors Matthew Dixon and Brent Adamson lay out the steps to what they call "solution selling," and provide specific guidelines to help readers examine the customer conversation. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Brent Adamson, Matthew Dixon
-
Audiobook
The Consulting Bible: How to Launch and Grow a Seven-Figure Consulting Business, 2nd EditionThis book is your one-stop resource for: building a strong global brand that draws people to you; marketing remotely to reduce costs and allow for higher fees; mastering the latest implementation techniques; forging strong relationships with the buyers of a new generation.
By Alan Weiss, Gildan Media
-
Audiobook
The Conversion Code, 2nd Edition: Stop Chasing Leads and Start Attracting ClientsIn The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert.
By Chris Smith
-
Audiobook
The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy TodayActionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace
By Bill Stinnett
-
Audiobook
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your CustomersThis audio edition provides everything you need to seize the competitive edge in the customer-success space.
By Erik Peterson, Tim Riesterer
-
Audiobook
The Greatest Salesman in the WorldThis audio edition will show you how to change your life by applying the secrets you are about to discover in the ancient scrolls.
By Og Mandino
-
Audiobook
The Innovative Sale: Unleash Your Creativity for Better Customer Solutions and Extraordinary ResultsThis audio edition explains how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process, resulting in a fresh, dynamic approach that addresses customers needs while expanding the salesperson's entire way of thinking.
By Mark Donnolo
-
Audiobook
The Introvert's Edge: How the Quiet and Shy Can Outsell AnyoneThis audio edition shows you how to succeed in sales - without changing who you are.
By Matthew Pollard
-
Audiobook
The Joy of SellingThis audio edition introduces powerful thinking processes that will help you develop a creative state of mind. Read by the author.
By Steve Chandler
-
AUDIOBOOK SUMMARY
The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People SellThe New Solution Selling is the essential guide to a revolutionary approach to making sales-selling solutions. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Keith M. Eades
-
AUDIOBOOK SUMMARY
The Perfect SalesForce: The 6 Best Practices of the World's Best Sales TeamsThe Perfect SalesForce upsets conventional methods of salesforce management, thoroughly outlining steps to increase productivity and profits. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Derek Gatehouse
-
Audiobook
The Power of Positive SellingThis audio edition shows you how to create and maintain a true connection with your customers.
By Dan Strutzel, Traci Shoblom
-
Audiobook
The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and OfflineIn the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business.
By Danilo Zatta
-
Audiobook
The Referral of a Lifetime: Never Make a Cold Call Again!This audio edition emphasizes the importance of applying the golden rule in business-putting the relationship with your customer first, rather than just making the sale. Read by the author.
By Tim Templeton
-
Audiobook
The Sale: The Number One Strategy to Build Trust and Create SuccessThe book teaches four lessons about integrity in order to create lasting success.
By Alex Demczak, Jon Gordon
-
Audiobook
The Sales Agility Code: Deploy Situational Fluency to Win More SalesDevelop the mental agility and razor-sharp decision making of today's most successful salespeople
By Lisa Doyle, Michelle Vazzana
-
Audiobook
The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the DealIn this audio edition, did you know that nearly half of salespeople fail to meet their quotas every year? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer scientifically proven to dramatically improve your sales and business success.
By David Hoffeld
-
AUDIOBOOK SUMMARY
The Sharing Economy: The End of Employment and the Rise of Crowd-Based CapitalismThe Sharing Economy shares leading-edge research and expert perspectives on the peer-to-peer commercial activities that are completely re-inventing what it means to earn a living. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Arun Sundararajan
-
AUDIOBOOK SUMMARY
To Sell is Human: The Surprising Truth About Moving OthersTo Sell is Human is for anyone who wants to master the art of persuading-or moving-other people, through the art of selling. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Daniel H. Pink
-
Audiobook
Tom Hopkins on SellingThis audio edition approaches the principles of success in relation to sales, persuasion, and even parenting using broad strokes to paint a picture of what it looks like to be a champion. Read by the author.
By Tom Hopkins
-
Audiobook
Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term RelationshipsThis audio edition demonstrates how trust between buyer and seller is created and explains how both sides benefit from it.
By Charles H. Green
-
Audiobook
Unreceptive: A Better Way to Sell, Lead, and InfluenceIn sharp contrast to the traditional approach to selling, learn how shifting the focus from crafting the perfect message to creating receptivity to your message will not only help you convert the formerly unwinnable customer but also transform the relationships that matter most.
By Tom Stanfill
-
Audiobook
Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price, Fourth EditionThis audio edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price.
By Paul Reilly, Tom Reilly
-
AUDIOBOOK SUMMARY
Value-Added Selling: How to Sell More Profitably, Confidently, and Professionally by Competing on VALUE, Not Price, Fourth EditionIn Value-Added Selling, Fourth Edition, authors Tom and Paul Reilly reveal how to systematically and continually improve your sales technique through theory, practice, and implementation built on real-world experience.
By Paul Reilly, Tom Reilly
-
Audiobook
Virtual Selling: A Quick-Start Guide to Leveraging Video Based Technology to Engage Remote Buyers and Close Deals FastThis audio edition is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. Read by the Author.
By Jeb Blount
-
AUDIOBOOK SUMMARY
What Got You Here Won't Get You There in Sales! How Successful Salespeople Take It to the Next LevelWhat Got You Here Won't Get You There in Sales discusses unconscious behaviors that turn buyers off and what you can do-or not do-in order to overcome them effectively. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
By Bill Hawkins, Don Brown, Marshall Goldsmith
-
Audiobook
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of StoryThis audio edition offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.
By Ben Zoldan, Michael Bosworth
-
AUDIOBOOK SUMMARY
What the Customer Wants You to Know: How Everybody Needs to Think Differently About SalesWhat the Customer Wants You to Know illustrates the drawbacks of traditional selling techniques in today's global economy, and proposes an entirely novel way of gaining and keeping customers called Value Creation Selling. In this Review, we discuss the salient points of the book based on our interpretation of its contents.
By Ram Charan
-
Audiobook
Where Winners Live: Sell More, Earn More, Achieve More Through Personal AccountabilityThis audio edition offers listeners the non-negotiable, high-performance behaviors of the sales trade and tried-and-true best practices for success.
By Dave Porter, Linda Galindo
-
Audiobook
Why People Buy: The Real Reason Features and Benefits Selling Doesn't WorkIn this audio edition, learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.
By Greg Nanigian
-
Audiobook
You Can Sell Anything By Telephone!This audio edition shows you how to profit in the growing telemarketing boom. Read by the author.
By Gary S. Goodman
-
Audiobook
You Can't Teach a Kid to Ride a Bike at a Seminar: Sandler Training's 7-Step System for Successful Selling, 2nd EditionThis audio edition is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.
By David H. Sandler, David Mattson
-
Audiobook
Zero Resistance Selling: Achieve Extraordinary Sales Results Using the World-Renowned Techniques of Psycho-CyberneticsThis audio edition provides step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations.
By Maxwell Maltz
-
Audiobook
Ziglar on Selling: The Ultimate Handbook for the Complete Sales ProfessionalThis audio edition will help sales professionals keep their clients happy, add to their income, and most importantly, add to their quality of life. Read by the author.
By Zig Ziglar